In an interview with the Marketing Team, Founder and CEO Sharmila Sundaram explains the decision to rebrand and why listening to our customers is important.
What factors led to the decision to rebrand Corefactors?
The journey of Corefactors can be divided into three eras - The Teleduce Era, The CRM Era, and The RevOps Era. We are now in The RevOps Era. The transition from one era to another mandates changing the brand appearance and messaging for our customers to stay updated.
The Teleduce Era
Further Expansion and Compliance
Reached the milestone of 350+ customers and a user base of over 3,000.
Secured ISO and SOC2 compliance certification, marking a new level of trust and security for Corefactors’ offerings.
Recognition and Growth
Raised $63K in pre-seed funding from Arise (StrongHer Ventures)
Awarded "Tech Start-Up of the Year 2023" by TechIndia.
Achieved a milestone of 250+ customers and a user base exceeding 2,000.
Major Product Shift
Pivoted the product to focus on Revenue Operations (RevOps), evolving Corefactors CRM into a RevOps-enabling platform.
Began developing a product roadmap specifically tailored to RevOps.
Onboarded the first international customer.
Continued Growth
Raised $30K from Angel Investors.
Reached a milestone of 150+ customers and over 1,000 users on the Teleduce CRM platform.
Evolution of the Product
"Teleduce" evolved into "Corefactors CRM," reflecting the company’s growing focus on comprehensive customer relationship management.
Integrated inbuilt cloud telephony into Corefactors CRM.
Successfully retained over 100 customers as a B2B SaaS CRM provider.
Corefactors Era
Strategic Pivot
Raised an additional $50K in pre-seed funding via Ah! Ventures.
Made a significant shift by officially pivoting into a product company, identifying as a SaaS provider.
Financial Backing and Growth
Secured a pre-seed funding of $30K from Ah! Ventures.
Achieved significant revenue milestone of half a million dollars.
Steady Growth
Hit the milestone of 200 customers on the Teleduce platform.
Expansion of Offerings
Introduced "missed call marketing solutions" to diversify the product portfolio.
Reached 150 customers on the Teleduce platform.
Formalizing the Business
Registered as Adnaks Marketing Solutions Pvt. Ltd.
Began development of "Teleduce," a telephony solution integrating SMS and email marketing.
Onboarded the first customer onto Teleduce, marking the launch of the ultimate telephony solution.
Early Success
Achieved a significant milestone by securing over 50 recurring customers for SMS and email marketing solutions.
Founding Year
Sharmila Sundaram founded Corefactors with a vision to build a SaaS product in the sales & marketing domain. Started by reselling custom SMS and email marketing solutions to understand customer segment.
The decision to rebrand has been under work for quite some time. It was actually in 2022 that we pivoted the product to focus on Revenue Operations. The product team also began developing a roadmap specifically tailored to RevOps.
Moreover, we onboarded international clients who loved our RevOps-enabling capacity and noted an increasing demand for these features. Our customers wanted this change and we merely obliged. As we are also going to cater to the international market where the UX of the website is crucial for them to make any decisions, the rebranding had to happen.
We no longer want to be known as just another CRM that helps with sales, marketing, support, and success. We want to be the torchbearer of RevOps, syncing all these 4 revenue-generating departments on one platform.
How has your target audience evolved and how does the new brand reflect this shift?
Our ICP has undergone a major change. Back in 2022-2023, we were mostly catering to small and medium-sized businesses with less than 200 users for each. Now we have enterprise-level clients. The shift in this customer base clearly shows the kind of user problems we are solving.
The product has matured and has a number of AI components that make the life of RevOps professionals easier. The new brand messaging reflects this with its emphasis on RevOps and AI elements.
The colors, logo, tagline, and font have been changed keeping the changing audience in mind.
How does the new Corefactors simplify RevOps for businesses?
There are many companies that address the challenges faced by revenue-generating teams. I can think of some very well-known ones like Salesforce and Zoho. But the solutions they provide are also compartmentalized or marketed as different products, which beats the purpose of RevOps. There are other platforms that provide advanced analytics coupled with basic CRM solutions.
Corefactors helps businesses to achieve both these results with a single platform. This saves resources that are better invested elsewhere.
What unique features or functionalities does the new Corefactors brings to its users?
We took into account the various challenges multiple teams face in their daily activities. The focus was on how to take away the mundane part of the job with the help of AI and automation so they can put effort into real things where human interaction is a must.
For example, we all know that writing a good email takes a significant amount of time if you do it manually. But with the help of our AI email generator, you can write it within seconds. You would say that there are plenty of AI tools in the market that help generate emails within seconds. How is Corefactors any different?
You only need to set the context and tone of the email. Our system automatically picks the subtle nuances from the existing lead info and makes it more contextual rather than you putting it manually. So, it is also automating the prompt-writing process for you.
We emphasized leveraging AI in sync with current trends while keeping the human part intact. Our AI solutions like AI Call Intelligence, AI Automation, AI Email Editor, and AI RevOps Intelligence are not your typical features widely available in the market, where one uses a set of standard data.
Corefactors captures almost all signals and nudges about a lead, and the outcome of all these solutions is delivered keeping the context of the lead lifecycle. Where a lead is and how it should be treated. Doing this means we preserve the human context in the mind or to put it better, it humanizes the AI approach.
How do you think existing customers will react to this rebranding?
The feedback and expectations from our existing customers played a major role in the rebranding. We took their input and tried to incorporate it into the new look, feel, and features of Corefactors. You can see a visible difference between the old and the new look.
As usual, we hope to keep on collecting feedback and implementing them. It builds that level of trust we aim to achieve. We might have shifted to RevOps, but our focus on customer relationships remains unchanged. They are in for a pleasant surprise.
What can our audience expect from Corefactors shortly following this rebranding?
Let me break it down into points!
Revenue Leakage = Zero Efficient and Streamlined Workflows Visibility Across Teams for Better Collaboration Optimization of Processes and Resources Predictable and Data-Driven Decisions Scalable Growth with Automation and Integration
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